In an article published today in the Journal of Medical Ethics, my co-author Kristin Voigt and I argue that given that a ban on cigarettes would be effective, it would also be justified and preferable to the status quo, all things considered. We propose that other philosophical arguments for a similar ban, mainly by Bob Goodin and Sarah Conly, have down-played the counter-arguments in terms of freedom and autonomy. Still, we argue, the benefits in terms of well-being and equality outweigh these costs.